How to run an app download campaign facebook

The final piece of a successful app install ad campaign is continual optimization through accurate, cross-channel data analytics. The result is a dashboard that offers a clear view of the results of your campaigns across paid and organic. Armed with this knowledge, you can make quick, data-driven decisions to shift budget to the paid ad campaigns — and other acquisition campaigns — that generate the greatest results.

Ready to optimize the performance of your app install ad campaigns and maximize the ROI of your mobile growth strategy? Contact Sales. Subscribe now for a weekly blog digest containing mobile growth tips, industry updates, and product announcements! Liz Feller March 1st, Branch provides the leading cross-platform linking and attribution platform, offering solutions that unify user experience and measurement across devices and channels.

Branch has been selected by over 75, apps since including Adobe, BuzzFeed, Yelp, and many more, improving experiences for more than 3 billion monthly users across the globe. Below are some of the places where Google App campaigns can be displayed. Click on to the universal app button located at the far right side. After this, you can select the app platform for which you have developed your app. Press continue and name your campaign and add the text idea.

Do keep in mind that the text that you set here is automatically chosen and tweaked to create the best performing add for your Ad campaign. Say for example if a particular line performs better it will be displayed more often.

In addition, you could add up to 20 videos and images to be shown in your ads. After adding text and other options you could choose your preferred location to target. There is also a language selection option where you could select the language of your choice. You could choose your budget, campaign goal and bid amount. Do keep in mind that the bidding will be the average amount that you will be paying for each campaign.

In the last step, you should set a run date and click confirm. If you are someone who is planning to select an objective for an ad campaign, you can consider two primary options. This will direct the google Ads to push for the maximum number of installations but within the prescribed constraints of your budget.

Here you can bid for the amount of money that you are willing to pay for every installation. In general, CPA is a pure performance-price model where you pay a fixed amount based on your pre-specified action. Here unlike the CPI, you can choose from many different post-install actions such as app launch, registration, purchasing a particular item etc. Your bid should be the price you are ready to pay for each in-app conversion.

To quickly ensure the ultimate goal of driving as many installs as possible, Google Ads need to have access to the data of your current users who drive the revenue. Coupled with the power of Artificial intelligence, Google will keep a thorough track of all the actions that a user does on your application. An enriched database of all user actions on your app will be specifically created for you. Later on, Google Ads will optimise the data to bring in your app action goals into reality.

You could track the level of user engagement and app usage with the support of Google Analytics. Audience Network. Free Tools. Facebook Business Suite. Video Ads. Ads Manager. Facebook IQ Marketing Insights. Creative Guidance. Business News. Case Studies. Creative Hub. Education and Resources. Online Learning Courses. Blueprint Certifications. Blueprint Programs. Ads Guide. Safety and Integrity. Business Equality.

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These guidelines for mobile app install ads on Facebook should apply regardless of what kind of app you are trying to promote. Keep your ad headline and ad copy both short and to the point. Try and succinctly demonstrate the usefulness of your app, and make the potential user feel as though you are talking directly to them. Another option for your copy or headline is to provide social or expert proof in order to convince the Facebook user to download your app.

For example, you could feature a famous or well-branded user of your app. Back in the day, Nike could have used a popular athletic influencer like Michael Jordan to show that if the Nike app is good enough for Michael Jordan, it must be good enough for you!

Along the same lines, you could use customer testimonials as social proof—or you could use numbers or statistics as social proof to demonstrate value.

For example, if you were promoting a heart monitoring app, your ad copy could convey that people using your heart monitoring app lost, on average, 15 additional lbs. Your CTA button for a Facebook app install ad is very straightforward. Even with a CTA button, you should include a CTA in your ad copy—in fact, according to Wishpond , it may be the most important part of your ad entirely!

There are a few techniques for creating a killer CTA, so make sure you test a couple to see what works best for your ads and your audience. Your creative matters… a lot! Today, video is king—but more on that in a minute. Over million people are watching Facebook videos every day, amounting to over million hours of video consumed every day—the audience is there, but so are the buyers. Adobe found video viewers almost 2x more likely to purchase than non-viewers.